World's leading conference on
Strategic Enterprise Design

Bridging the gap between
business, technology and people

This is the 2016 edition of INTERSECTION conference. To learn more about our upcoming event go to

The Intersection conference on Strategic Enterprise Design brings together thinkers, doers and leaders with a rich diversity of backgrounds at IT University Copenhagen. Intersection participants join to learn about different perspectives, and exchange thinking, approaches and tools. We seek to tackle our common challenge of understanding and reshaping complex enterprise systems.

We are Enterprise and Business Architects, Service and Experience Designers, Brand and Culture Strategists, Systems and Design Thinkers, Transformation Consultants and Business Analysts.

Enterprise Design as an emerging field has become more than the sum of the various contributing disciplines. In our exchanges with peers and when applying and evolving the Enterprise Design Framework, we see a shift from mutual understanding to actionable approaches.

In this third edition of Intersection after Paris 2014 and Berlin 2015 with DMI (Videos here), we will shape this shared body of knowledge over the course of two days with an impressive lineup of inspiring talks and intense master classes. Join us as participant, contributor or sponsor!

Who will benefit from attending INTERSECTION16?

  • Executives and Strategists interested in applying strategic design in their organizations to deliver competitive advantage and increase value.
  • Designers and Design Managers looking to employ the most effective practices in Design Management across Service Design, Industrial Design, Experience Design, Enterprise Architecture, Information Architecture and Interaction Design.
  • Digital Leaders looking to leverage digital touchpoints to shape a coherent experience across their user and customer journeys.
  • Business and Enterprise Architects working on design challenges that require expanding scope beyond specific disciplines to the Enterprise
  • Brand and Customer Experience Managers tasked with managing the brand expression, experience and assets across the enterprise.
  • Consultants looking to leading edge Design Management and Strategic Enterprise Design approaches to drive value and innovation.
  • Entrepreneurs faced with the challenge of creating their enterprise and developing a structure that makes their ideas tangible.

Organising team: eda.c, and friends
Benjamin Falke, Milan Guenther, Dennis Middeke, John Gøtze, Louis‑Jean Teitelbaum, Rémi Rivas

Learn more about the book INTERSECTION by Milan Guenther ➔
Discover last year's INTERSECTION15 ➔
Add INTERSECTION16 to your calendar ➔



The call for contributions is now closed. Many thanks to everyone who submitted a case study!


This schedule is tentative. We will update detailed information about speakers and sessions within the next days. Stay tuned!

Wednesday, June 8 2016
19:00 Warm-up drinks
at Taphouse, Lavendelstræde 15
Thursday, June 9 2016
8:30 – 9:30 Registration
9:30 – 10:00

Conference Welcome

Milan Guenther – Partner, eda.c
John Gøtze – Editor-in-Chief, Senior Advisor QualiWare / Lecturer at ITU
10:00 – 10:45

Keynote: Connecting Enterprise Architecture, Business Architecture, and Design at IBM

Nick Gall – Portfolio Design Lead, IBM
10:45 – 11:00 Tea & Coffee Break
11:00 – 11:45

Shaping a new, digital, and participatory era of energy

Chris Moody – Chief Design Officer, Wolff Olins

Master Class: The Architecture of Successful Endeavors

Len Fehskens – Chief Editor, Journal of Enterprise Architecture
11:45 – 12:30

Learning to innovate. Spreadshirt’s Journey towards a Culture of Innovation

Johannes Stock – Head of Design, Spreadshirt
12:30 – 13:15

Service design at scale: Designing for impact

Oli Shaw – Global Service Design Director, Designit
13:15 – 14:15 Lunch
14:15 – 15:00

Video: Bridging Experience through Brand

Mike Atherton – Content Strategist, Facebook

Master Class: Top Tasks for Enterprise Design Sprints

Benjamin Falke – Partner, eda.c
Milan Guenther – Partner, eda.c
Gerry McGovern – Founder & CEO, Customer CareWords
15:00 – 15:45

Transformation of an airline operations model at Transavia (Air France KLM)

Rijk van Vulpen – Enterprise Designer, Trivento Spark!
15:45 – 16:30

A new service to tackle youth unemployment in Denmark at Rockwool Foundation

Helle Rohde Andersen – Senior Service Designer, CIID Consulting
Anders Erlendsson – Interaction Designer & Engineer, Rockwool Foundation
16:30 – 16:45 Tea & Coffee Break
16:45 – 17:30

Keynote: Designing self-organising enterprises and viable systems

Patrick Hoverstadt – Consultant, Author of "The Fractal Organization"
19:00 Conference Reception
at FUGU, Gammel Strand 42

Friday, June 10 2016
9:30 – 10:15

Keynote: Digital Process Management - Using Inline Client Experience Analytics to Execute Transformational Change

Neal Oswald – Co-Founder, Wanilah Advisors
10:15 – 10:30 Tea & Coffee Break
10:30 – 11:15

Bridging EA and BA with lean startup and innovation techniques at Euroconsumers

Filip Hendrickx – Business consultant & Founder, altershape

Master Class: a sense of doubt - how does design really work?

Giuseppe Attoma Pepe – CEO, Senior Design Strategist, Attoma
Ilaria Monteverdi – UX Researcher
11:15 – 12:00

Designing for open innovation

Tzachi Toledo – Strategy Consultant, Designit
12:00 – 12:45

Re-imagining Architecture: Strategic Design for Digital Business

Trishit Sengupta – Chief Architect, Business Change in Wipro Digital
12:45 – 13:45 Lunch
13:45 – 14:30

The Art of Opportunity: How established companies design new growth ventures.

Marc Sniukas – Expert on Strategic Innovation, Author of "The Art of Opportunity"

Master Class: Design your viable systems

Patrick Hoverstadt – Consultant, Author of "The Fractal Organization
14:30 – 15:15

Using customer journey maps as a strategic tool for continuous improvement

Katharina Weber – Service Designer, eda.c
15:15 – 16:00

Building a multi-platform search for Orange entertainment services

Natacha Hennocq – UX Designer, Orange France
16:00 – 16:15 Tea & Coffee Break
16:15 – 17:00

Keynote: Redesigning Government for the 21st Century

Louise Downe – Head of Design, UK Government - Government Digital Service (GDS)
17:00 – 17:15 Conference Close


We are preparing a limited amount of early bird tickets, student tickets, and regular tickets. To obtain a student ticket you have to send us a valid proof of your status to

Businesses from the European Union and some other countries can reclaim the VAT amounts paid on our conference tickets. Please see the regulation for EU businesses and the Danish Authorities' website for Non-EU businesses for details.

Ticket OptionsPriceVATTotal
Early Bird (Sales end January 31) 450 € 112.50 € 562.50 €
600 € 150 € 750 €
Student 200 € 50 € 250 €


ITU Copenhagen

Rued Langgaards Vej 7
DK-2300 Copenhagen S

Intersection Conference

INTERSECTION16 will be held with at the IT University of Copenhagen in Ørestad.

IT University of Copenhagen
Rued Langgaards Vej 7
DK-2300 Copenhagen S

Phone: +45 7218 5000

Metro M1: DR Byen St.
Metro M2: Angerbro St.
Bus 33: Hørgården

Warm-Up Drinks: Taphouse

Start: Wednesday, 08.06. 19:00

Lavendelstræde 15
1462 Copenhagen

Reception: FUGU

Start: Thursday, 09.06. 19:00

Gammel Strand 42
1202 Copenhagen


Watch some sessions of the last INTERSECTION Conferences in Paris and Berlin .

Browse all videos of the INTERSECTION conference series on YouTube ➔

Premium Sponsors


Are you interested in sponsoring opportunities? Get in touch at

Sponsoring information

Event Partners

Professional Organizations