About Mike

Mike Atherton works to bridge the worlds of information architecture, content strategy, and user experience design. For over 20 years he has helped teams large and small deliver better-structured, more engaging digital products and services. He has worked at large and small creative agencies, as an in-house lead at the BBC and Huddle, and as Lead Instructor for General Assemblyís UX Immersive program. He believes engagement begins with core values and solid structure, and is passionate about using experience to evidence the promises of brand.