← INTERSECTION16 Conference Copenhagen, June 9-10, 2016

Marc Sniukas


The Art of Opportunity: How established companies design new growth ventures

Friday, June 10
13:45 – 14:30
Lecture Room

Marc Sniukas
Expert on Strategic Innovation, Author of "The Art of Opportunity

Hi! I'd like to talk about my research on how established companies design new business models and new business ventures. A particular interesting case is how ProSiebenSat.1 (Germany's largest TV network www.prosieben.com) launched its media-for-equity and media-for-revenue-share business (www.sevenventures.com) using a design thinking process, a process of finding opportunities, and designing the new business in a iterative bias towards action fashion. You can read more about the research at www.sniukas.com/dba or also in the new book www.theartofopportunity.net (which we also created using design thinking principles by the way). Looking forward to hearing from you! Cheers.