About Louise

Louise is Head of Design for the UK government, based at GDS where she leads a community of designers working across government to reform the relationship between the citizen and the state. Her focus is on scaling the transformation of government to be user centred - identifying patterns in human behaviour and making things to fit.

She’s a passionate believer in using design to solve complex problems and is a prominent protagonist in the design industry - redefining the practice of service design to be a practical, technically embedded profession.

With a background in Art, Linguistics and Economics Louise started her career as a journalist and producer at Tate, where she lead on digital audience development before joining Seren and Engine to specialise in the design of large, recently privatised utilities like health, telecommunications, energy and finance.

She’s a passionate believer in using design to solve complex problems and is a prominent protagonist in the design industry - redefining the practice of service design to be a practical, technically embedded profession.