IBM, one of the worldís largest technology companies, is on a mission to create a sustainable culture of design and to bring a human-centered focus to thousands of product and service experiences. To achieve this mission, Austin-based IBM Design is building the largest corporate design organization in the world by hiring hundreds of new designers, building a network of studios, and developing design thinking tools and practices at a global scale.
As part of this initiative, Portfolio Design Lead for IBM Design, Nick Gall, has been working on a framework for doing design across IBM products and services so that IBM's offering portfolios "Work together, work the same, and work for me." In doing this work, Nick has drawn upon his seventeen years as an IT industry analyst researching enterprise architecture and business process management. Nick will share highlights of his leap from IT analyst to IBM design thinker and explore how architects and designers must rethink how they work together to design, and architect, great user experiences.
1) How do you design a great experience for enterprise IT offerings?
2) How must designers and architects collaborate to be effective?
3) How must enterprise architecture/business architecture embrace design to be successful?